Recently, Kathy Cole, President of DK Cole Company presented Chicago Chapter President Bill Reidinger with the 2020-2021 Chairman's Challenge Coin. The award came about when past CFMA Chairman Joe McLaughlin wanted to find a way to recognize members on an ongoing basis. He was reminded of the military tradition of the challenge coin - thus the Chairman's Challenge Coins were born. Each year coins are given to members of the National Executive Committee who, at their discretion, present them to chapter members to acknowledge their "service and excellence.”
When Kathy was asked why she chose Bill, she said, "Bill is a long-time supporter, leader, and innovator for our chapter. To every committee he chaired, he's brought a new level of success. Now, as Chapter President, his leadership has resulted in keeping sponsors and members engaged and programs successful, during this pandemic. His many years of dedication and contribution are greatly valued and appreciated by us all."